During the past decade or so, more and more people are facing the reality that the workforce has gotten unstable and less and less secure for a majority of employees. Aside from having an adequate educational background and years of experience, one must be savvy enough to acquire as many transferable skills as possible to keep up with the pace of an ever-changing workplace.
This is one of the reasons more and more people are opting out from a corporate job and are setting their sights on putting up a business. And as a freelancing professional, how can this phenomenon be a lucrative source of income for you?
Well, for starters, entrepreneurs need a solid marketing plan. Since the success of a product or service depends only on its sales or the number of people availing the service, your clients will be keen on getting noticed, or getting their merchandise or services exposed to their target market.
To illustrate, graphic artists or designers that specialize on creating invitations for baby showers or children's birthday parties are more likely to turn to social media sites like Pinterest or Instagram to showcase their designs.
Also, marketing through Facebook has been one of the least expensive yet most effective ways to inform potential customers about a company's products.
And yet, online users don't just "stumble upon" a Facebook Page that was meant for promoting products and services. You can help entrepreneurs come up with several feasible strategies by assessing the business' strengths, how they can communicate their mission to potential customers, the gaps they aim to fill among the market, and how to keep engaging their customers by publishing fresh content and updating their Facebook Page regularly.
Putting up a website and blogging are the other excellent ways to make sure that the market is informed on the latest about upcoming products. If you have the skills and experience in writing blog posts that generate a lot of traffic, you can meet the needs of plenty of entrepreneurs who are aspiring to make it big over the long term.
And working on a website's design and landing page takes a great deal of planning, too. A landing page that yields results must be compelling enough so your visitors would want to know more about your business, what makes you tick, and your edge over the competition.
All of these may have left you wondering, "Where can I find these startup entrepreneurs that need my expertise?" I'll discuss this further in my next articles.
(*Juan is the Filipino equivalent for Joe.)