My last article installment was about customizing your letterhead and invoice. Now I'll encourage you to take one more step, go the extra mile, and make your interactions with clients as personal as possible.
Take a look at the following:
(5.) Show your clients how much you appreciate them by making phone calls or writing a letter of appreciation.
Let's say a client has paid your fees in full and he sent you a message that money was already sent through your PayPal account or deposited in your bank account. Take time to call up your client, thank him, and tell him that you appreciate his promptness.
If your client lives or is based abroad, a short email will do. Also, several freelancing professionals are making an extra effort by keeping a stock of blank envelopes and notecards, so they could quickly pen a short message and mail it at the post office.
Mailing your clients a greeting card on their birthday or Christmas is one of the best ways for you to remind them, in a pleasant and unobtrusive manner, that you're keeping them within your radar, and you're welcoming the possibility of working for them again.
(6.) Upload a video of yourself in your blog or website.
Nothing could win the favor of potential clients more than going out of your way and putting a personal touch in your blog or website.
Be informed that including videos in your blog or website has existed for several years as a technique in online marketing. And it has been so effective because you don't look like you're doing hardcore selling, but merely making your readers comfortable with the feel of your blog or site.
Your video can serve as your welcoming message to your readers. Keep it short -- just around 90 seconds to two minutes -- but make sure everything you say is relevant to who you are and your work as a freelancer.