Thursday, July 18, 2013

Spending to Promote Yourself as a Freelancer (Part 2)

Here are the two remaining essentials on which you must spend to sustain your freelance business:

(4.) Your own website

If you do graphic design, illustration, web site development, or offer a variety of writing services, then you must make it easy for potential clients to see samples of your previous work.

Provide your contact information, making sure that you spell out your email address or Skype ID correctly.

Make your website easy to navigate, and give it an overall look of uniformity. When in doubt, you can hire someone to tweak it so you can present yourself as capable, efficient, and ready to do the job. 

(5.) A portfolio

A portfolio would be beneficial for advertising copywriters, since you need a place to insert spec ads and how the advertisement actually came out in a brochure, flyer, or magazine. 

Most freelance professionals purchase binders with plastic sheets to use as portfolios. Editors and proofreaders will find it convenient to insert the "before" and "after" versions of resumes and other documents inside the plastic sheets and show them to potential clients.

In my next few articles, I'll talk about the importance of search engine optimization (SEO) in the online world of article writing. 

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