Friday, August 2, 2013

Why SEO is Essential to Your Freelance Career

In my previous post, I have talked about the importance of having your own web site. When you're advertising, or making your services known to potential clients over the World Wide Web, it's essential to maximize your site's exposure through SEO, or search engine optimization.

In the same way, if you publish a blog and intend to earn money from it, you should get as many visitors as possible (referred to as "increasing traffic") to view your blog pages.

To explain further, Internet users often turn to search engines like Google or Yahoo! to do some research or look for professionals who offer a variety of services. 

Let's say I want to find someone who does graphic design. I'd simply Google "graphic artist," and pages and pages of graphic artists' web sites will appear.

Now, the essence of SEO is to get your web site, blog, or any online articles you've written on top of the first page of a search engine. When you're on top, online users are likely to click on your site, blog, or article and check out what you have to offer.

The crucial part of knowing SEO lies in figuring out the types of keywords that most online users enter into search engines. If you're an events planner or blog about restaurants and fine dining, think, "What might people want to know about hiring someone to organize a corporate activity or Christmas party?" Or, "Restaurants and fine dining usually involve some kind of specialty on a particular dish, and even a choice of wine."

So the possible keywords could be "corporate events planner," "party planner," "five-star restaurants," etc.  

In my next post, I'll illustrate how I got my two-part article on top of Google by using SEO.

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