Monday, June 9, 2014

Bait Your Hook, Make Your Clients Happy, and End Up With a Fatter Wallet

We all love bargains. That's a fact.

And one of the best ways to get more clients and increase your chances of earning more is to offer bargains that are so good, potential clients can't help but take notice and inquire about your freelancing services.

And how do you do that? By baiting your hook.

To illustrate, if you've ever tried fishing, you may have figured out that if you want to catch trout, you can't use shark bait. In freelancing, attracting the clients that you want means putting the right type of bait to your hook.

Your "hook" could be anything, from an email query to the managing editor of a niche magazine, a sales pitch in your website, or a three-fold brochure advertising your copywriting services.

Now let's take the case of writing feature articles. Magazine editors know the importance of keeping their readers up-to-date with the latest trends and innovations, and they have to make sure that the tone of their articles are slanted appropriately to their readership. There's a huge motive behind this: their magazine's success depends on the number of readers they acquire in the long term. Therefore, managing editors are always on the look-out for freelance writers who not only do their homework, but aim to exceed their expectations as well.

The right type of bait for a managing editor can be offering additional facts or tidbits of information to serve as a sidebar, or filler, for their magazine articles. Sidebars brighten up the pages of a magazine. They stand out without being too distracting, and they often make readers want to know more about the article's topic or theme.

Now, let me give an example as a freelancer. As a professional who provides resume writing and editing services, I fully understand how a neat and well-written resume can help an applicant land that dream job or a much-coveted position.

The truth is, potential employers, over the years, have become more and more stringent with the way they screen applicants. Submitting a resume that is devoid of misspelled words, awkward sentence structures, and misplaced punctuation marks is no longer enough. Modern resumes, in addition to being concise, need a well-defined career objective and keywords for better and faster online screening.

And what's as important as a well-written resume is a cover letter, where an applicant should briefly introduce himself, mention his key qualifications, and convince a potential employer why he's the best man for the job.

Over the past few years, writing cover letters have become a lot trickier. And it doesn't matter if an applicant sends it through snail mail, email, or hand carries it as a walk-in applicant.

So in order to give potential clients a good bargain, I offer to write a cover letter for them at no additional charges.  

A resume that's flawless or faultless may document your educational attainment and past achievements, but only the right cover letter can open up doors of opportunities for you.

And in one resume writing website, an article was published that in some instances, resume writing fees can be declared as a tax deductible, and if you want to focus on resume writing as a specialty, this can be a good reason for you to charge competitively.

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