Friday, June 27, 2014

How to Bait Your Hook (Part 5)

Here's the last way to bait your hook effectively: 

Web stalk potential clients, and align yourself according to their most pressing needs.

If you aspire to capitalize on social media and make it your specialty, you should start along this line. Since more and more entrepreneurs are realizing the limitless potential of social media, simply logging on to Facebook and creating an Official Page or having an account on Twitter and Instagram to promote their brand or services can be appealing to a mobile and tech-savvy clientele.

And yet, having a Facebook Page, Instagram, or Twitter account doesn't guarantee long-term success. Putting out a Facebook Page to advertise one's products or services or getting the right type of audience to follow you on Twitter takes careful planning and preparation. 

In the March 2012 issue of Entrepreneur Philippines, it was stated that people are more likely to trust information that comes from friends and those with whom they're connected or affiliated, like colleagues at work.

This is why entrepreneurs need not just showcase their brand or services through photos shown on a Facebook Page or a Twitter or Instagram account. They should also create meaningful content that will mostly likely spark the interest of their target market.

And optimizing a Facebook Page isn't limited to SEO specialists. If you're freelancing as a copywriter, you can broaden your range of skills by engaging online users and get them to post comments or allow them to initiate a discussion over the pros and cons of the brand or services. 

Also, the success of a business or an enterprise doesn't necessarily lie in having more and more customers or clients in the long run, but to keep the clients that they already have loyal to their brand for the longest time possible.

This is the main reason entrepreneurs make innovations, or formulate new or better strategies, to keep their clients or customers happy.

As I round up this series in my next article, I'll cite several ways on how you can attract the attention of entrepreneurs who'd like to generate sales or have more clients by advertising through social media. 

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