Monday, June 16, 2014

How to Bait Your Hook (Part 3)

The third way to bait the hook may be a tad too complicated for newbies, but taking the necessary amount of time to learn the ropes until you're fairly comfortable will, in the long run, yield better and better results.

Here it is:

Be aware of the benefits that an informative and engaging website can bring.

In this mobile age when the Internet is not just recognized as another form of media, the importance of having an online presence cannot be stressed often enough.

And yet, websites that are an apparent hodgepodge of information with no sense of cohesion are a dime a dozen over the World Wide Web. As a freelancing professional, you'd want your site to get you more clients in the long term.

A website can be a cost-effective way to land you better-paying clients. You'll come across as tech-savvy and abreast with the times, provided you know how to utilize your site to achieve maximum benefits. 

To get you started, since your Home Page will serve as your landing page, or the first thing that potential clients will see when logging on to your website, this is where you should sum up who you are as a freelancing professional and the types of services you offer. 

Use graphics sparingly and keep your text to no more than a three-font scheme. It's best to use black-colored fonts over a white background.

Include a professional-looking photo of yourself (a shirt and tie or a collared shirt is appropriate for the men, while a blouse in a conservative color is just right for women).

You should have a Page dedicated exclusively to your clips or portfolio, and make sure you keep it up-to-date. Exclude anything that you've done more than two years ago, with the possible exception of any clients who were willing to give you a glowing testimonial. 

Your contact information (e.g. mobile number, email address, Skype I.D., etc.) should be accurate. If you entertain inquiries through phone, provide the best hours to contact you.

Also, think about the various ways you'd like to get paid for your freelancing services. If you have a PayPal account, set up a PayPal badge to inform clients on an international scale that you prefer to be paid through your account.

Other freelancers accept payment through Xoom[dot]com . In the Philippines, you need to open a savings account in banks like Banco de Oro and Metropolitan Bank of the Philippines and be able to present a valid I.D. in order to claim payments transferred to you by clients.

If you cater more to local clients, you can choose to get paid by having the exact amount deposited straight to your bank account, or through check or credit card. Have several modes of payment so your clients can have a variety of options before choosing the one that's most convenient for them.

Lastly, do not neglect SEO to get your site on top of search engines. Think about all the keywords or key phrases that are related to the type of work that you do. For example, "freelance writer" is too vague a term, but "freelance copywriter" or "corporate resume writer" lends a level of specificity in an online user's search. 

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