Friday, July 25, 2014

10 Ways to Stand Out As A Freelancer (Part 2)

In the first part of this article series, I talked about the importance of polishing your elevator pitch. Here's the next way to stand out as a freelancer:

(2.) Take a good look at your business cards.

Your business card is a handy piece of marketing material and should be a part of every freelancer's marketing strategy.

I strongly recommend that you have your business cards printed on white or cream card stock. If you're a man, light blue or gray would be suitable, too.

If your skills and competence lie in the arts, it's perfectly all right to be as creative as possible in coming up with your card's design. You may want to include a small logo of your initials, or even a caricature or illustration.

Make sure that the fonts or text are readable. Since you'll include your contact information, potential clients need to know right away how to get in touch with you.

Don't just spell out your title after your name. I once made my own business cards using Microsoft Publisher, and instead of stating --

Freelance Writer/Proofreader

Here's what I did:

Article Writing/Rewriting * Proofreading
Web Content * SEO* Resumes

By citing the services that I offer, I have made my business card a dead give-away about the type of freelancing professional that I am, and potential clients will have an idea of whether or not I can meet their needs. 

Also, it would be a good idea to give your clients terrific bargains in the form of "teasers." If you bait your clients with the promise of a free 30-minute consultation or discounted rates, you may want to include them in your business card. Simply state --

Avail of first 30 minutes
of consultation -- FREE!

Or --

10% to 20% Discount 
for An Article Set!

No comments:

Post a Comment