Monday, July 7, 2014

The Power of A Testimonial (Part 3)

By now you may have realized how beneficial a glowing testimonial from a satisfied client can be. Here are the next few guidelines you would need to consider in order to achieve your goal of presenting yourself to potential clients:

Remember to proofread what your clients said for clarity and cohesiveness.

Usually, clients seek freelancers, especially writers, because they themselves aren't blessed with the ability to put words together to achieve their desired results, or they find it time-consuming to handle the operations of their business and still take care of marketing their products or services.

If you're not a writer or copy editor, get in touch with a fellow freelancer whose expertise includes proofreading, and ask him to streamline your clients' testimonials until they're lucid and concise.

In order to cut costs, you can negotiate with your fellow freelancer that you'll return the favor by offering one of your services that's not included among his set of skills, should the need come up in the future.

Be selective with the testimonials that you'll include in your marketing materials.

To illustrate, you should have a separate web page in your freelancer's website for at least three testimonials. Place them beside or underneath your portfolio, or the page where your contact information is provided.

If you have a couple of specialties, like corporate resumes, websites' landing pages, blogging, or shooting webinars, provide at least two testimonials for each specialty. 

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