Thursday, November 21, 2013

Why Writing for Exposure Can Be Better Than Writing for Pay (Part 2)

As I have mentioned previously, there are certain instances when freelancers should grab the opportunity to write not for money, but exposure. Here are the remaining types of writers who will benefit most from this:

The freelancer who wants to provide web content writing services

When it comes to growth and expansion, the majority of entrepreneurs wouldn't think twice about putting up a website. Opening an online shop is considered going a step further in their marketing efforts, because now they can reach an audience that is more sophisticated and tech-savvy.

But here's the deal. Having a domain name for a business will require entrepreneurs to shell out anywhere from USD10 to USD40 monthly, which means a handsome amount of more than USD1,000 annually. This has to be an on-going part of their marketing strategy.

So imagine the pressure entrepreneurs face in getting as many online visitors as possible to buy their products or avail of their services. Oftentimes the secret to the public's clamor for a certain product doesn't lie in the product itself, but how effective a web content writer makes a sales pitch online.

An aspiring web content writer must be aware that many online readers can detect "marketing fluff," which is the effect of exaggerating a product's benefits, ending up with copy that is far from being concise.

And since online selling is different from other types of selling, most netizens would fine it a chore -- and an absolute bore -- to read text that turns out to be nothing but fluff.

The aspiring copywriter

Freelancers who'd like to specialize in writing copy for brochures and flyers should start submitting spec ads to small business owners. Brochures and flyers, especially glossy ones, may require less text. And yet, when written with the needs and wants of the target market in mind and strategically placed as a caption or anything else, it can pack a punch and deliver a strong impact on the consumer.

Stay tuned for the last installment of this three-part series.

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