Facebook and Twitter may be leading the pack in social networking, but if you're a professional freelancer, web sites like LinkedIn and SkillPages can yield tremendous benefits for you.
Of course, this doesn't necessarily mean that you will immediately be flooded with emails from clients, offering you lucrative projects or contracts. Rather, your success in meeting clients who will recognize your worth will depend on how effective you are in crafting your profile.
The following is a run-down on the basics of creating a professional profile:
Mind your looks.
Your professional image, that is. Potential clients are very discerning, and one of the tell-tale signs that a freelancer takes his work very seriously is by the way he chose to present his best face to the world, or the World Wide Web, so to speak.
Potential clients are most bothered by men and women who are otherwise skilled and competent, and yet, have not bothered to look polished in their profile photos.
There are men and women wearing tank tops or shirts with lewd graphics, and some look like Gothic gods and goddesses. Some even go as far as putting a photo of them with their boyfriend or girlfriend!
With regards to profile photos, here are some general guidelines: Wear a collared shirt in a dark yet conservative color, and ideally, your background must be white or cream. For men, it's also appropriate to wear a shirt and tie. Your hair must be be cut in a contemporary, but still conservative, style.
Please check back for the next installments of this series.
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