Monday, December 16, 2013

Five Tips for Crafting a Winning Profile for a Professional Networking Site (Part 3)

Now let's get down to the "meatiest" part of your professional profile. Your photo and job title may catch the eye of potential clients, but first, they'd like to take a careful look at your profile to find out if you're just the candidate they're looking for.

Here's the next guideline:

Use appropriate headings.

After uploading a photo and typing your job title, you will be asked to round up whatever credentials you may have in your field. 

The following are just a few basic tips to keep in mind:


Keep it to a maximum of two to three brief paragraphs, and write concisely about the nature of the majority of tasks, projects, and assignments that you've handled during the last five to seven years.

If you've been freelancing for a while and you've managed to shorten your "dry spells" by actively seeking out work, eventually you would have established a routine.

Check your log books, spreadsheets, and other records. What are the tasks that keep on recurring? It's highly probable that after a while, you have grown competent in a few areas of your job.

Here's an example:

"A pharmaceutical copywriter adept at breaking down medical procedures and jargon into layman's terms, and is aimed towards helping raise awareness about lifestyle diseases through brochures and flyers."


Most people fill out this portion with the course they took up in college, and it's perfectly fine for freelancing professionals whose courses have helped their careers flourish.

But in some cases, which aren't entirely exceptional, a freelancer was granted a Bachelor of Arts or Bachelor of Science degree in a certain field, and then proceeded to choose a line of work that has very little or absolutely no connection with his degree from university.

Certain factors come into play why this happens, but I will refrain from digging further and mention that plenty of freelancers save up and enroll in short-term courses to get some form of certification for the field they chose. Any certification can be turned into a credential when filling out a professional profile.

Do keep coming back as I continue this article series.

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