In my previous article, I have cited mind your looks to be the first pre-requisite to creating a winning profile in a professional networking site. But a photo can be considered as mere "icing on the cake." You have to be discerning with how you write or what you choose to share on the rest of your profile.
So let's continue with the next guideline:
Brand yourself accordingly.
Take a step back and think, "What separates me from all the other professionals and workers that will be competing for the same jobs/projects/opportunities in which I'm interested? What could possibly be my edge over them?"
Some freelancing professionals have learned to cultivate an equal level of expertise in two, three, or even more areas or fields. Lest you equate this with being a "jack-of-all-trades," it's not. This only means that a professional freelancer doesn't have to limit the scope of his expertise.
To illustrate, we've all heard of writers who can rave over new products, or compare post-paid mobile phone plans so readers can make informed decisions. Since they are attuned to the needs and preferences of the market, they can, with enough training and practice, be equally as effective in writing advertising copy.
So their job title could be "Freelance Product Reviewer and Advertising Copywriter". Since LinkedIn allows its users to see how many times their profiles have appeared in searches for up to the last 90 days, freelancing professionals can easily gauge during which times there's a huge demand for them.
Keep coming back for the rest of this article series.
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