If it is within your long-term plan as a freelancing professional to make your presence felt over the World Wide Web, one of the best (and least expensive) ways to do this is to learn how to market yourself through Facebook.
With the invention of Facebook came the convenience and ease to connect with a wider audience and appeal to a potential clientele who are tech- and net-savvy.
Having said all of the above, here are a few reminders so you know what you'll be up against as you train yourself to set up your own Facebook Page or Pages for your clients:
Learning social media marketing will take a lot of time and patience.
The only way you can reduce your time is to know your clientele really well. If you write copy for print ads, what is the nature of the majority of businesses that have sought out your services during the last three years? Do they aim to raise awareness for common lifestyle conditions, like hypertension and diabetes and offer generic brands of medicine as cheaper alternatives, or do they do the opposite, like promoting health and wellness through food supplements?
Likewise, if you specialize in web content or creating company logos, most of those entrepreneurs are probably in the process of expanding their enterprise.
From your knowledge, you can come up with keywords like "print ad," "advertising copy," "web content writer," "web content writing," "company logo," etc. Keywords are essential since online users have to enter specific words or phrases in search engines.
It will take a lot of trial and error.
You are taking your freelancing business further, and expect to do a lot of experimenting. Your efforts will be rewarded by both success and failure, but take the failures as stepping stones towards improvement.
To start learning social media marketing, log on to Facebook, scroll down the page, and click Create Ad.
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