Even with on-going innovations in technology changing the way most people read, online users are still looking for material that is engaging, informative, and insightful.
Nowadays people are leading busier lives than ever, to the point that buying and reading newspapers and magazines may already prove to be a rare luxury. So a netizen's next best bet is to log online to get his fix of articles.
Blogs are especially useful to the netizen with a mobile lifestyle. They are easily accessible to the person with a computer, tablet, or phone, which can be taken almost everywhere.
Traditional media appeals more to the mainstream audience, but bloggers get their fair share of readers and followers as well, if they regularly publish content that meets the needs of their target audience.
You don't have to be gifted in writing literary prose if you aspire to blog. You do have to be fully familiar with the topic about which you chose to write, and communicate with your readers in a conversational tone.
Here are some of the most common ideas that got most blogs started:
- The blogger aimed to solve a problem, or offer feasible solutions to make it more manageable.
- He raised awareness about a current or pressing issue (e.g. parents of kids with autism, cancer survivors, soliciting calamity funds, etc.) to get people in on the bandwagon.
- He advertised the products or services of a business in its growth and expansion stage.
- He wrote about a popular hobby or sport (e.g. scrapbooking or photography, basketball or football).
Now we're done with content. In my next article I'll talk about enhancing it with "add-ons."