Thursday, January 23, 2014

The Blogosphere: What Does It Take to Blog Effectively?

What does a stay-at-home mom, a technorati, a foodie who's also fond of cooking and baking, a sports nut, a pet lover, and a fashionista have in common?

The answer may surprise some of you: they are all qualified to write about their personal experiences and publish their own blog.

The majority of the tech-savvy prefer to turn to the Internet to read about the latest trends, do research, or look for any published tidbit that sounds odd or unusual. Gone are the days when readers are limited to newspapers, books, and magazines. In fact, through bookmarking articles, readers can now be more discriminating in choosing what they'd like to read.

And since blogs are relatively easy to navigate and posts are short, netizens turn to them, for updates or information, or just a way to pass the time.

But not all blogs are created equal. Even if you're fond of baking French macaroons for your kids or can write about fine dining doesn't mean that a lot of online readers will find French macaroons or fine dining interesting.

As with any other activity, blogging can either be a hobby or a job. People who make serious money from blogging are in tune with the needs and interests of their target market.

However, even with their target market in mind, bloggers each have a way of approaching their topics. In general, writing for a blog means doing it in a way that comes across as crisp, concise, and coherent, and yet, the bloggers who stand out have trained themselves to develop their own style.

In addition to publishing quality content regularly, being thoroughly knowledgeable with search engine optimization (SEO) is crucial for exponentially increasing one's blog traffic. I'll explain this further in my next article.

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